Bridgepoint Education Vice President, Corporate Communications in San Diego, California

Vice President, Corporate Communications

Position Summary:

The Vice President of Corporate Communications position is a full-time employment opportunity. The Vice President of Corporate Communications the operation of the department, including internal communications, public and media relations, corporate social media, and crisis communications. This individual directs and implements advanced internal and external communication strategies that support the business objectives of Bridgepoint Education and any existing subsidiaries. The VP of Corporate Communications contributes to Bridgepoint Education's organizational strategic planning process, creates a strategy for employee communications, directs the creation of detailed communications plans to support company initiatives, and provide strategic direction for the employee intranet. The VP of Corporate Communications is responsible for leading the development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of the organization, including management of Bridgepoint Education's social media channels. This individual will act as a strategic communications advisor to the company's executive leaders, be an ambassador for the organization, as well as build strong relationships with the media.

Essential Job Duties:

  • Create, communicate and implement the vision, mission, and overall direction for Corporate Communications department

  • Achieve the department's overall strategic goals and contribute to the key objectives of the business as determined by the organization's strategic plan

  • Lead, guide, direct, and evaluate the work of department leaders, including directors, associate directors, and senior managers

  • Form, staff, guide, lead and manage an organization of sufficient capability and size to accomplish the department's objectives

  • Evaluate the success of the department and analyze if the organization is achieving the overall success that the department budgeted for, planned for, and strategically aimed to accomplish

  • Maintain awareness of external competitive landscape, industry best practices, and new developments and emerging standards that may be opportunities for the organization or the department

  • Lead, guide and implement other critical communication initiatives as assigned by the CEO

Public Relations & External Communications

  • Guide development and implementation of strategic public and media relations plans for Bridgepoint Education, Ashford University and University of the Rockies to include all media relations, corporate messaging initiatives, crisis communications, promotion opportunities, etc.

  • Lead Bridgepoint Education social media team and ensure social media strategies directly support employee engagement initiatives and talent acquisition goals

  • Direct strategy for CEO social media channels, including overseeing content creation and monitoring, ensuring content meets all established goals

  • Ensure consistent messaging in all external corporate communications vehicles, leveraging the full array of communication solutions

  • Guide development and implementation of crisis communication plans; lead critical crisis/issue management programs for specific events, and manage direct communication with all key stakeholders in a crisis situation

  • Lead development of external communications initiatives that promote, enhance, and protect the organization's brand reputation

  • Provide executive oversight for all interaction with the media

  • Serve as the company's senior point of media contact, develops relationships with key business and education reporters and editors at the national, trade, and local levels

  • Represent Bridgepoint Education in multiple outside forums, associations and groups

  • Identify unscheduled news release opportunities and direct timely turnaround.

  • Support Investor Relations as needed.

Corporate Communications

  • Direct the development and execution of internal communications strategies that support the key business objectives for Bridgepoint Education and any subsidiary

  • Guide creation of strategy for employee intranet and development of new internal communication tools

  • Serve as executive communications advisor to the CEO, senior executives, and business leaders and provide ongoing counsel for complex, critical communication messaging

  • Lead crisis communications strategy for the company, directly manage response for crisis events, and partnering closely with senior executives, business leaders, government relations, regulatory affairs, general counsel, outside counsel, and others, as needed

  • Facilitate collaboration between communications department and all appropriate stakeholders to holistically develop and deliver employee communications and/or communication plans while simultaneously ensuring alignment of messages across the company and/or target audiences

  • Identify challenges and emerging issues faced by the organization, determine areas where communication could help provide solutions, and oversee development and implementation of communications strategies and initiatives to support these opportunities

  • Direct strategic communications planning for internal organizational needs including change management, employee engagement, values-based communications, and reorganizations

Minimum Requirements:

  • Extensive experience (13 to 15+ years) in Communications, Public Relations, Journalism, or a related field

  • Employee Communications, Crisis Communications, Social Media, Media Relations and Public Relations management experience

  • Demonstrated ability to deliver communication programs that effectively connect to the business strategy

  • Outstanding interpersonal skills, including the ability to work effectively in a team environment, able to quickly earn the confidence and trust of business leaders

  • Proven ability to lead programs and manage team members to deliver high-quality thinking and results quickly and within tight timetables

  • Vast experience developing and executing internal communication programs that embrace all areas of workplace communication

  • Experience with multiple company intranets

  • Strong attention to detail with the ability to manage multiple activities

  • Thorough knowledge of the local, regional and national media

  • Strong competency in all media relations tools and systems

  • Strong writing, editing, interviewing, media-spokesperson and strategic communications-planning abilities

  • Detail-oriented with strong organizational skills, excellent follow through, and project management skills

  • Strong commitment to quality and accuracy

Preferred Qualifications:

  • Government Affairs experience a plus

  • Familiarity with digital communications tools such as social networking and videoblogging strongly preferred


  • Bachelor's Degree in Journalism, Public Relations, Communications, or a related field; Master's Degree preferred

BPI Talent Acquisition 06.28.2018AT